The psychology of making money
A Cambridge-educated doctor turned multi-millionaire entrepreneur claims that school taught him all the wrong things about how money is actually made. Four deeply ingrained beliefs — absorbed from classrooms, parents, and society at large — silently sabotage earning potential for most people, even high achievers with prestigious degrees. What if the very system designed to prepare you for financial success is instead locking you into a ceiling you don't even see?
Points clés
Money is not a function of having a job; it's the product of value created multiplied by the percentage of that value you capture — and employment is just one (often limiting) way to execute that equation.
Sales is not sleazy — it's service. If you judge others for making offers or feel uncomfortable promoting your own work, you will sabotage your ability to earn because all commerce is built on win-win transactions.
You don't need formal training to learn high-income skills. YouTube, books, and online courses now offer world-class instruction in sales, marketing, coding, and more — even Cambridge medical students relied on free YouTube videos over university lectures.
Starting a business or investing is only risky if you do it recklessly. Validating ideas before spending, diversifying through index funds, and having multiple clients actually gives you more control than relying on a single employer.
En bref
Making money is not about landing a high-paying job — it's about creating value and capturing as much of it as possible, which often means unlearning the fear of sales, self-taught skills, and calculated risk that school instilled in you.
The Real Equation of Money
Money is value created multiplied by value captured, not just salary.
School conditions us to believe that a job is the sole path to income — do well in school, land a good job, earn a stable salary. But this misses the deeper mechanics of how money is actually made. Money equals value created (in dollars) multiplied by value captured (as a percentage). A salesperson who brings in $200,000 in revenue has created that much value, but may only capture 10% ($20,000) as commission. A doctor who saves a life creates enormous value, but captures only a small fraction through their salary.
Employment is simply one way to execute this equation, and often not the most lucrative. When you work for someone else, you create value but surrender most of it to the employer in exchange for security and a steady paycheck. If that same salesperson ran their own business, they'd still create $200,000 in value but could capture a much higher percentage after expenses. The trade-off is real — running a business means handling customer acquisition, overhead, and risk — but understanding this equation reveals that jobs are not the only, or even the best, vehicle for wealth.
Thinking in terms of «value created × value captured» transforms how you approach earning. It opens the door to freelancing, lifestyle businesses, software products, books, or any venture where you control more of the value you generate. The job is not the money. The value is the money.
Unlearning the Sales Stigma
Sales equals service, not sleaze — judging others for selling sabotages you.
“If you judge me for that, you probably have an attitude that sales is sleazy, that money is bad, and you will completely sabotage yourself if you ever try and make more money because you have this association that someone trying to make money is a terrible thing.”
Why We Fear Sales and Money
The Self-Learning Advantage
You can teach yourself nearly any high-income skill without formal training.
The Self-Learning Advantage
School trains us to believe skills require formal gatekeeping — university degrees, evening classes, certified instructors. But the internet has obliterated that model. Even at Cambridge medical school, students learned cardiovascular exams and orthopedic assessments not from lectures, but from YouTube videos and PDF handouts in the description. Sales, copywriting, coding, AI automation — none require an MBA. You can learn them in your evenings and weekends, for free or cheap, and start creating value immediately.
Reframing Risk in Business and Investing
Risky behavior is risky; sensible business and investing strategies are not.
The Job Security Illusion
Employment offers less control over your finances than you think.
Society frames having a job as the safe, stable path and entrepreneurship as the risky gamble. But when you work for someone else, your financial fate rests in the hands of managers, CFOs, and market forces entirely outside your control. Restructuring, mergers, layoffs — any of these can upend your income overnight, and you have zero visibility or influence over those decisions.
Contrast that with running your own business with multiple clients. Yes, the economy can dip and sales can fluctuate quarter to quarter, but you see the numbers in real time and can adjust strategy, pricing, or marketing immediately. You are not waiting for someone else to decide your fate. The perceived security of employment is often an illusion that trades control for the comfort of a predictable paycheck. True financial resilience comes from owning the value you create and diversifying how you capture it.
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Glossaire
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