Why Your Cost of Living Is Never Going Back to Normal
The S&P 500 hovers near record highs while consumer sentiment has plunged to a 74-year low — lower than during the assassination of JFK, 9/11, the financial crisis, or the pandemic. The immediate trigger is a Middle Eastern conflict that closed the Strait of Hormuz and sent oil to $125 a barrel, but several prominent economists warned that an inflationary surge was already baked into the system. For three decades, central bankers took credit for low inflation that actually owed to a demographic windfall: the doubling of the global labor force through China, Eastern Europe, and rising female participation. Now that structural tailwind has reversed, and the job of central banker has become one of the most difficult and politically dangerous roles in public life.
Pontos-chave
Central banks took credit for decades of low inflation that was actually caused by China and demographic tailwinds, not monetary genius; now those tailwinds have reversed and inflation is structural.
The Phillips curve never died — cheap Chinese goods simply masked persistent domestic services inflation, which is now re-emerging as labor markets tighten and manufacturing returns onshore.
Housing, the largest component of CPI at over one-third, is locked into structural inflation due to tariffs on materials, labor shortages, mortgage lock-in effects, and political resistance to supply expansion.
Aging populations trigger Baumol's cost disease: healthcare and elder care are labor-intensive, productivity-resistant services that will devour ever-larger shares of GDP, forcing structural deficits no politician is willing to address.
Governments borrowing short-term to save money today are gambling that rates will fall — but demographics, deficits, and geopolitics suggest the pandemic-era rate environment was an anomaly, not the new normal.
Em resumo
The era of cheap goods and low inflation is over, driven not by temporary shocks but by irreversible demographic aging, the breakdown of global trade, and governments unwilling to fix structural deficits — meaning your cost of living is never returning to the old normal.
The Miserable Consumer and the Confident Market
Equity markets sit near all-time highs while consumer sentiment hits 74-year lows.
The S&P 500 is currently sitting near an all-time high, with equity traders treating the closure of the world's most critical energy choke point as just another dip to buy. Buying the dip has become such a winning strategy that dips barely happen anymore. Meanwhile, US consumer sentiment has fallen to a 74-year low — more miserable than during the assassination of JFK, the 1973 oil embargo, September 11th, the global financial crisis, and the pandemic.
The immediate cause is the closure of the Strait of Hormuz, which shut down transit of roughly 20 million barrels of oil a day — about a fifth of global supply. Brent crude has been pushed above $125 a barrel, and as oil prices feed directly into food, fertilizer, and shipping costs, that increase is rapidly working its way into everything consumers buy. Politicians would like to blame the problem entirely on geopolitical bad luck. But several highly credible economists had been warning that a surge in inflation was already in the pipeline long before the first missile was fired. The war merely exposed the problem.
The Demographic Sweet Spot That Made Central Bankers Look Like Geniuses
The Phillips Curve Was Never Dead — China Just Put It in a Coma
Two separate inflation dynamics exist: domestic services and offshore goods.
The Structural Ingredients for a New Inflation Surge
Before the energy shock, economists warned inflation was already primed to return.
Lagged Pass-Through of Tariffs Businesses don't raise prices immediately after tariffs are announced. They work through existing inventory and wait to see if the policy reverses. Now that old stockpiles are depleted, the inflationary effect is still building, not fading.
Tightening Labor Market Several Federal Reserve banks estimate that the break-even employment level — jobs needed monthly to keep unemployment stable — has roughly halved since early 2024. The labor market is considerably tighter than headline numbers suggest.
Remarkably Loose Fiscal Policy The US government is expected to run a deficit exceeding 7% of GDP this year, the sort of number usually seen only during wars or major recessions, not during full employment.
Accommodating Financial Conditions Credit spreads are tight, household wealth is at record levels, and private credit markets are supplying nearly $2 trillion of alternative financing outside the traditional banking system. The Fed has tightened, but the economy hasn't really noticed.
Drifting Inflation Expectations When people experience price increases on highly visible purchases — eggs, gasoline, home repairs — they start to expect higher prices in the future, demand higher wages, and businesses raise prices in anticipation. It becomes self-reinforcing.
Key Numbers Behind the Inflation Outlook
Critical data points reveal the scale of structural inflationary pressure.
Baumol's Cost Disease and the Coming Fiscal Nightmare
Aging populations drive unstoppable growth in government healthcare spending.
In the 1960s, economist William Baumol asked why a string quartet playing Beethoven should be paid more today than a hundred years ago. The instruments, sheet music, and number of musicians haven't changed, and their productivity hasn't improved. The answer: the rest of the economy became more productive, so if you didn't pay musicians more, they'd quit and work elsewhere. This is Baumol's cost disease: labor-intensive services resistant to productivity gains must still pay rising wages to compete with other sectors.
The classic examples are education and healthcare, both highly labor-intensive and provided in person. As populations age, the incidence of neurodegenerative diseases and complex comorbidities rises exponentially. Despite what tech elites claim, elderly patients require human carers — Japan has spent billions on healthcare robotics, yet only 2% of caregivers regularly use them. Because carers can work in other productive sectors, you must pay them steadily higher wages to maintain the same level of care. You're paying more and more for the string quartet, except the quartet is your entire healthcare system and the audience is getting older by the day.
This locks governments into massive structural deficits. In the United States, the One Big Beautiful Bill Act is estimated to add roughly $4 trillion to the national debt over the next decade. The Social Security trust fund is expected to run dry in 2033, and when that happens, politicians will almost certainly bail it out rather than impose a 24% benefit cut on the most reliable voting bloc in America. These promised future surpluses almost never materialize — they're convenient accounting fictions that leave the bill for whoever's in office a decade later.
The Treasury's Dangerous Bet on Short-Term Borrowing
Borrowing short saves money today but bets rates will fall — they probably won't.
The Treasury's Dangerous Bet on Short-Term Borrowing
Treasury Secretary Scott Bessent is actively shifting government borrowing toward the short end of the yield curve, issuing more Treasury bills and fewer long-dated bonds to save money today. The irony: during the previous administration, Bessent was among the loudest critics of Janet Yellen for doing the exact same thing. When you borrow short, you must keep rolling the debt over, and if rates don't fall, you refinance at whatever the market charges. Given structural inflation, aging demographics, and persistent deficits, there's no obvious reason to expect a dramatic rate decline. The strategy only makes sense if you believe the pandemic-era rate environment was normal and will return. Most evidence suggests it was not and will not.
Housing: The Missing Third of the Inflation Story
Shelter costs are rising, understated in data, and structurally locked in.
Shelter costs make up more than a third of the consumer price index — the single largest component of any category. Yet housing is almost entirely absent from research predicting a return to low inflation. In the year to March, US shelter costs rose by 3%, already above the Federal Reserve's 2% target, while overall inflation came in at 3.3%. Critically, the official CPI measure understates real-time pressure because it captures rents across all existing leases rather than what new tenants and buyers are actually paying today.
The reasons are structural. Tariffs have driven up the cost of construction materials. Labor force contraction has tightened the supply of construction workers. Mortgage rates above 6% have created a lock-in effect: existing homeowners refuse to sell because moving means surrendering the cheap fixed rate they locked in years ago. The result is a market with almost no supply, rising construction costs, and no obvious relief mechanism. New household formation still happens, but building a new home has never been more expensive.
The broader story of housing affordability — where prices have risen far faster than wages for three decades — is now a self-reinforcing intergenerational problem. Older homeowners vote in large numbers and have a direct financial interest in keeping prices high. Politicians proposing serious supply expansion are asking their most reliable constituency to accept a fall in net worth, which is why the problem persists. For the purposes of inflation, the key point is simpler: housing inflation is structural, understated, and not going away.
The Cycle of Selective Inattention
People only learn about central banking when it's failing — reinforcing inflation expectations.
“When inflation is low and stable, people simply do not pay attention to monetary policy. They ignore the Federal Reserve. They don't know what the inflation target is and they go about their lives. But when inflation surges, people suddenly start paying very close attention. They check the news, they learn about the Fed, and they start tracking inflation data. The problem is that they're learning about monetary policy at the exact moment when the central bank appears to be failing, which means the only lesson they ever absorb is a negative one.”
When Politicians Pressure Central Banks, Central Banks Lose
Fiscal dominance is already emerging as deficits rise and political pressure mounts.
If the Federal Reserve wants to bring inflation back down, it has to keep interest rates restrictive. But restrictive monetary policy makes government debt more expensive to service, slows the economy, and makes politicians deeply uncomfortable — particularly politicians running for reelection. As Pradan and Goodhart point out, in any lasting conflict between governments and central banks, the central banks lose. This has been true under governments of every political stripe in every country for as long as central banks have existed.
We are already seeing this tension play out. The current US administration has offered direct feedback to the Fed chair on social media, initiated a Department of Justice investigation into the central bank's office renovations, and nominated Kevin Warsh to take over the institution. Warsh has called for «regime change at the Fed,» an unusual choice of words when discussing monetary policy. But this is not a uniquely American or partisan problem. Research on central bank independence shows that the strongest predictors of losing control of inflation are frequent turnover of leadership and being pressured to buy government debt directly.
In Turkey and Argentina, we've seen what happens when politicians take full control of monetary policy: rapid turnover of central bank governors, governments forcing the bank to buy bonds, and currencies losing purchasing power. Advanced economies have deeper capital markets and stronger institutions, but the underlying mechanics of inflation do not change. When governments run persistent deficits and refuse to cut spending or raise taxes, the pressure to monetize that debt — to quietly print the difference — becomes very difficult for any central bank to resist indefinitely. It's a slow-motion tax on everyone holding the currency, and unlike an actual tax, no one has to vote for it.
The Age of the Unanchored Central Banker
Demographics reversed, trade contested, deficits structural — the tailwind became a headwind.
The Age of the Unanchored Central Banker
For three decades, central bankers had the wind at their backs: cheap labor, cheap goods, open trade routes, and falling prices. Now demographics have reversed, trade routes are contested, deficits are structural, and politicians are telling the central bank what to do. The wind hasn't just changed direction — it's blowing directly into their faces. Pradan and Goodhart call this the age of the unanchored central banker, an era in which the central bank can no longer single-mindedly pursue low and stable inflation, not because central bankers have become less competent, but because the structural conditions that allowed them to succeed have been removed. At this point, the only people whose inflation expectations remain perfectly anchored at 2% are the Federal Open Market Committee itself.
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